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Spring '25 Behind The Season

Nili Lotan in sunglasses sitting by a window, text above reads

Inspired by the style and sensibility of chic French muse of seventies Yves Saint Laurent, Betty Catroux, who embodied and effortlessly elegant, sophisticated and sexy bohemian rock n’ roll attitude from day to night, Spring ’25 introduces a collection of luxury pieces with freedom to feel distinctly elegant and defiantly sexy.

Hotel Particulier in Montmarte, the former residence of the Hermés family, served as the backdrop for the Spring editorial. The decadence of the decor—alluring burgundy velvet drapes, opulent leopard wallpaper and daring mirrored ceilings—perfectly holds the collection.

A bar cart with drinks and magazines in a cozy room.
Collage of vintage items, a woman in black attire, and a record player.
Quotation marks above a handwritten signature on a white background.

What does it feel like to be a little bit naughty and a little bit rebellious?

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Nili Lotan in sunglasses sitting by a window, wearing a black fur coat.

BEHIND THE SEASON

Inspired by the style and sensibility of chic French muse of seventies Yves Saint Laurent, Betty Catroux, who embodied and effortlessly elegant, sophisticated and sexy bohemian rock n’ roll attitude from day to night, Spring ’25 introduces a collection of luxury pieces with freedom to feel distinctly elegant and defiantly sexy.


Hotel Particulier in Montmarte, the former residence of the Hermés family, served as the backdrop for the Spring editorial. The decadence of the decor—alluring burgundy velvet drapes, opulent leopard wallpaper and daring mirrored ceilings—perfectly holds the collection.

A stylish bar cart with drinks, glasses, and magazines.
A collage featuring vintage decor, music, and fashion photography.
A minimalistic design featuring the text

What does it feel like to be a little bit naughty and a little bit rebellious?

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